{"id":225,"date":"2025-12-22T13:10:04","date_gmt":"2025-12-22T13:10:04","guid":{"rendered":"https:\/\/cms2514.commu.isfsc.be\/?page_id=225"},"modified":"2025-12-22T14:21:08","modified_gmt":"2025-12-22T14:21:08","slug":"225-2","status":"publish","type":"page","link":"https:\/\/cms2514.commu.isfsc.be\/index.php\/225-2\/","title":{"rendered":"Nos projets – Bister"},"content":{"rendered":"

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Nos projets<\/h1>\n

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Bister<\/strong><\/p>\n

Marque belge fond\u00e9e en 1926, c\u00e9l\u00e8bre pour ses moutardes et son pot en formes de grenades. Elle propose une gamme vari\u00e9e, dont des produits 100% bio et locaux.<\/span><\/p>\n

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Valeurs<\/strong><\/p>\n

– Qualit\u00e9 & tradition
– Famille et belge
– innovation & durabilit\u00e9<\/p>\n

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Contexte & objectif<\/strong><\/p>\n

Bister est une marque embl\u00e9matique de la moutarde belge avec son pot en forme de grenade, mais peu identifi\u00e9e pour le reste de sa gamme.<\/p>\n

Objectif :\u00a0<\/span><\/p>\n

– Accro\u00eetre la part du march\u00e9<\/strong> : consolider sa position sur le march\u00e9 belge et gagner des parts sur ses concurrents comme Devos Lemmens ou Amora
– Faire conna\u00eetre l\u2019ensemble de la gamme<\/strong> : communiquer et faire conna\u00eetre l\u2019existence des autres sauces (mayo, cocktail, andalouse\u2026)
– Mettre en avant la production durable et locale<\/strong> : valoriser les engagements environnementaux et les partenariats agricoles de la marque
– Promouvoir la production belge et bio<\/strong> : mettre en avant l\u2019origine locale des ingr\u00e9dients et la d\u00e9marche biologique
– Renforcer la transparence et la confiance<\/strong> : insister sur la tra\u00e7abilit\u00e9 des ingr\u00e9dients et la clart\u00e9 des infos donn\u00e9es aux consommateurs<\/p>\n

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Site Internet :<\/strong><\/p>\n

https:\/\/www.bister.be\/fr<\/a><\/p>\n

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Les support r\u00e9alis\u00e9s<\/p>\n

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Nos projetsBister Marque belge fond\u00e9e en 1926, c\u00e9l\u00e8bre pour ses moutardes et son pot en formes de grenades. Elle propose une gamme vari\u00e9e, dont des produits 100% bio et locaux.Valeurs – Qualit\u00e9 & tradition- Famille et belge- innovation & durabilit\u00e9Contexte & objectif Bister est une marque embl\u00e9matique de la moutarde belge avec son pot en […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":12,"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/225\/revisions"}],"predecessor-version":[{"id":251,"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/225\/revisions\/251"}],"wp:attachment":[{"href":"https:\/\/cms2514.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}